In a world that’s more connected than ever, brands need to do more than just speak—they need to genuinely connect. Shaji Paints, a trusted name in the Middle East since 1992, understood that to truly resonate with diverse customers, their message had to go beyond simple translation. They needed to speak in the language and cultural nuances of their audiences. That’s when they joined forces with Mydbucket to create a multilingual poster campaign that really hit home.
A Little About Shaji Paints
Shaji Paints has been adding color to lives for decades. Known for their high-quality paints and coatings—from automotive finishes and wood coatings to industrial solutions—their reputation is built on quality, innovation, and a deep understanding of what their customers need. But as they continued to grow, they realized that their strong products deserved a voice that could be heard by everyone, no matter their language or background.
The Challenge: More Than Just Words
While Shaji Paints was already well-respected, they faced a new challenge: how to communicate effectively with a global audience. They needed a campaign that could speak to people in Arabic, Hindi, and English—each with its own unique cultural context. The goal wasn’t simply to translate content, but to create designs and messages that felt personal, relatable, and true to the Shaji Paints brand.
Mydbucket’s Creative Journey
At Mydbucket, we believe that creativity is about making genuine connections. So, when Shaji Paints approached us, we knew we had to roll up our sleeves and dive deep into each culture’s nuances. Here’s how we approached it:
- Understanding the People
We started by getting to know the audience. This meant researching cultural symbols, colors, and even local expressions that could influence design. For example, what’s considered vibrant and positive in one region might be perceived differently in another. By understanding these subtleties, we were able to create visuals that felt familiar and warm. - Going Beyond Translation
Instead of simply translating words, we localized the messaging. We reworked idioms and phrases so they sounded natural in each language. This wasn’t just about swapping words—it was about capturing the spirit of the message in a way that truly resonated with people in their own language. - Design with Heart and Soul
Visuals speak louder than words. We crafted high-resolution, visually engaging posters that balanced bold design with subtle cultural touches. While every version maintained the integrity of Shaji Paints’ visual identity, each one was tweaked to appeal to its target market. The Arabic posters embraced elegance and sophistication, the Hindi versions felt warm and inviting, and the English posters were both professional and accessible. - Collaboration Every Step of the Way
One of the best parts of this project was the ongoing collaboration with the Shaji Paints team. Their insights and feedback were invaluable, helping us fine-tune every detail until we were sure the campaign truly captured the essence of their brand.
The Result: A Campaign That Resonates
When the campaign went live, the response was overwhelmingly positive. Customers across different regions felt that Shaji Paints was speaking directly to them. The multilingual approach not only boosted brand recognition but also strengthened the connection between Shaji Paints and its diverse audience. The posters weren’t just ads—they were a celebration of cultural diversity and a testament to the power of thoughtful, localized communication.
Why This Matters
In today’s competitive marketplace, authenticity and connection are key. The Shaji Paints campaign shows that when brands invest time in understanding their audience, the rewards go far beyond increased sales. It builds trust, fosters engagement, and ultimately, makes customers feel seen and valued.
Let’s Keep the Conversation Going
At Mydbucket, we’re passionate about helping brands tell their stories in a way that truly matters. Whether it’s creating multilingual campaigns or crafting tailor-made designs, our goal is to make your brand’s voice as colorful and unique as the audiences you serve.
Curious to learn more about how we can help your brand? Contact us now
